EL PASO, TX (KTSM) – El Paso Frame Co. is a new custom frame store with a mission to uplift the artistic community of Chuco Town.
Brother and sister Michael and Lauren White along with their friend Michael Moncibaiz opened their store earlier in May of this year, but the idea came from years of experience in the art of music world, of fashion and painting.
Moncibaiz, who is himself a painter, said he wanted to create a place where everyone could frame their memories or their work, but also offer a consultation space for artists to put the finishing touches to their work.
“I think it’s just as important to create this kind of exchange of ideas and things that are happening in the art world as a whole,” Moncibaiz said.
The space functions as a frame ship and gallery, where the artistic trio of self-proclaimed “frame geeks” exhibit paintings and artwork by various local artists, and even those from across the country.
Michael White, who is a musician, said the frame enhances the artwork and helps “make an overall statement.”
He said bringing the modern frame design that is customizable brings something unique to everyone in El Paso to advertise to their households or even gift someone.
Among the paintings and prints, they also frame shadow boxes and military memorabilia. Their goal was to get rid of the stigma that framing has to be expensive, instead they offer a variety of options at different prices and open to customization.
Lauren White comes from the fashion world and has said that choosing a frame is like shopping for clothes, which gives her the opportunity to advise her clients on creative framing ideas.
“I think El Paso is a huge community of artists,” she said, adding “I think we’re going in the right direction to appreciate it properly, but I’m so excited to see how we will go further as a community. “
El Paso Frames Co. is currently exhibiting work by a local artist, but another exhibition is slated for July.
You can see their work and the latest exhibitions on their Facebook and Instagram page.