Elevate Affinity for Art among the Younger Generation
HONG KONG, June 15, 2021 / PRNewswire / – Adrian Cheng, K11 Founder and Music Icon Jay chou co-hosted the private preview and Sotheby’s online roundtable at K11 ATELIER Victoria Dockside over the weekend, to launch the preview of the unique JAY CHOU X SOTHEBY’S collaboration. This is the second collaboration between K11 and Sotheby’s, the two main cultural pioneers sharing the vision of promoting art and culture, and will continue the fruitful partnership between the two brands. Adrian Cheng was delighted to present the preview of the auction hosted by his friend Jay chou and Sotheby’s at the iconic Victoria Dockside to mark the inaugural edition of Sotheby’s famous Contemporary Curated auction series at Asia.
Adrien cheng, founder of K11, said at the opening of the private preview on June 11: “The collaboration with Jay and Sotheby’s echoes what I believe and what K11 embodies. It is a unique journey that unites entertainment and fine arts, presented by cultural leaders from different fields. inspires inspiration and creativity and we look forward to building more creative collaborations together in the future. “
Jay chou mentionned “I would like to express my gratitude to Sotheby’s for this opportunity to organize the exhibition. With my musical sense, I also want to thank K11 for such an incredible place which makes possible many of my imaginative and creative scenography ideas. Special thanks to my partner, Adrian, for presenting the show together. “
Art collectors, music and culture enthusiasts, celebrities and members of the press attended the preview on June 11. This first look at the JAY CHOU X SOTHEBY’S collection included a cocktail, a special musical performance and a unique opportunity to appreciate the extraordinary works of art. On June 12, K11 Konversation, a podcast where speakers discuss the intersections between creativity, culture and innovation, invited Vivienne Chow, the award-winning art writer, as a moderator to speak with Yuki terase, Senior Director, Head of Contemporary Art at Sotheby’s Asia, Jazz Li, the founder of Enviseam and SK Lam, creative director and curator of AllRightsReserved, on the topic of artists as celebrities in popular culture. K11 Konversation is open to the public with the aim of spreading culture to the general public and bringing art into everyday life.
Nathan Drahi, Managing Director, Sotheby’s Asia, mentionned “We are delighted to continue our collaboration with K11 and embark on another exciting journey to promote contemporary art as well as luxury collectibles. K11 and Sotheby’s share a vision of bringing art to a wider audience, and together we look forward to engaging audiences across communities and showing what culture and art can offer in tandem. “
Adrien cheng, founder of K11, said “As art becomes more and more accessible, people are starting to accumulate their capital of knowledge from immersive experiences in the opening of spaces and museums such as K11, and thanks to the growing interest in art. Millennials and Gen Z, many of whom have embraced art collection, K11 seeks to foster a passionate group of next-generation art lovers who contribute to the dialogue around art and culture through the collaboration with Sotheby’s. “
The Sotheby’s auction preview will be on display at K11 MUSEA and K11 ATELIER until June 18, where art lovers can see a decorated antique piano that featured in the movie “Secret” (2007) with Jay chou and three sets of bespoke concert costumes worn by Jay on his seventh “The Invincible” world tour, as well as over 50 works of art from Sotheby’s Evening Sale and Online Day Sale. Notable highlights include that of Jean-Michel Basquiat Untitled from 1985, an emblematic work that made the cover of The New York Times Magazine, as good as that of Pablo Picasso Bust of man, a powerful portrait that sums up the key themes of the artist’s later works.
There will also be a series of panel discussions and events presented together by K11 and Sotheby’s, which explore the intersection between contemporary art and pop culture and promote dialogues on art appreciation. To view the latest program please visit www.sothebys.com/jaychou. The preview exhibition will conclude with a much-anticipated evening sale on June 18 at Sotheby’s Hong Kong Gallery which will be broadcast live on Sotheby’s website and social media platforms. There will also be an online sale of the day from June 10 to 22 on www.sothebys.com/jaychou.
About the K11 group
The K11 group was founded in 2008 by a renowned entrepreneur Adrien cheng. The uniquely concept brand combines art and commerce in commercial and residential real estate, and a growing portfolio of brands in different sectors of Greater China and all over the world.
Destination 10 years in preparation, K11 MUSEA, the most ambitious cultural and commercial development of the K11 group, opened in August 2019. Invigorating the Hong Kong waterfront, Cheng’s vision is to make K11 MUSEA the Silicon Valley of Culture which will facilitate a wider discussion. on the interdependence of creativity, culture and innovation.
In addition to its flagship K11 Art Malls shopping centers, the K11 group also operates K11 ATELIER, a network of office buildings for the next generation workforce; luxury residences for social travelers K11 ARTUS; open education platform K11 KULTURE ACADEMY; consultancy and market research institute K11 Future Taskforce; K11 Artistic Foundation, that of Hong Kong a nonprofit to incubate Chinese artists and curators; K11 Craft & Guild Foundation, a foundation dedicated to the preservation of traditional Chinese craftsmanship and its evolution.
The K11 group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the United States.
Through K11 Group, Cheng’s stated goal is to enrich the daily lives of new consumers through the power of creativity, culture and innovation. This work will create a new global identity for Chinese millennials as well as opportunities for communities to thrive, connect, work and shop. In 5 years, the K11 Group will have acquired a footprint of 40 projects (2.8 million m² GFA) in 10 cities across Greater China. K11 was recognized by Fast Company as one of the most innovative companies in 2019 for its disruptive retail model.
Founded in 1744, Sotheby’s is the world’s leading destination for art and luxury. Sotheby’s promotes access, knowledge and preservation of fine art and rare objects through auctions and buy-it-now channels, including private sales, e-commerce and retail. Our trusted global marketplace is supported by a cutting edge technology platform and network of specialists spanning 40 countries and 50 categories, which include contemporary art, modern and impressionist art, old masters, works of art Chinese, jewelry, watches, wines and spirits. , and Interiors, among many others.
Enviseam’s vision is to disrupt the fine art industry, using entertainment to make art accessible to new audiences in unique ways. Enviseam seeks to partner with auction houses and artists to challenge the way art and auctions are currently understood, seen and delivered. Through the development of distinctive concepts, Enviseam seeks to combine art with global talent that differentiates artists, galleries, museums and auction houses – both with their existing audiences and by expanding their reach and scope. awareness raising to present art to new cultural consumers in a unique way. Enviseam’s amalgamation of key thought leaders, artists and culturally relevant artists creates a new space that transcends the boundaries of fine art and entertainment. The skillful and harmonious integration of the power of popular culture and new media icons galvanizes discerning collectors and opens the ivory towers of art to the general public. The art world is becoming an entertainment destination achieving both exceptional business results and deep cultural impact. Enviseam – transcending the boundaries of fine art and entertainment.
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