ICD Brookfield Place Arts to Host Syrian-Cuban Artist Jason Seife’s Solo


Geometric patterns are a hallmark of Jason Seife’s works.

Mohammad Yusuf, Feature Writer

ICD Brookfield Place Arts hosts Generascope (March 3-April 3), Jason Seife’s first dedicated solo exhibition in the region where the Miami-based Syrian-Cuban artist brings together new paintings, digital animations, limited-edition prints and NFTs. Seife’s mixed media practice has always been one of hand-painted, hyper-realistic complexity combined with digital tools. At the crossroads of the contemporary and the historical, the global and the cultural specific, the exhibition brings together his longstanding interest in the traditional textiles and embroideries of the MENA region, with the cutting-edge technological tools of the space of the digital art.

For Generascope, Seife collaborated with developer Andrew Cassetti to create a JavaScript application, whose algorithmic code transforms 11 original hand-drawn images into new infinite iterations through mirroring, clipping, reflection, and scaling. animation. Inspired since childhood by the intricate iconography of rugs from his Miami home, Seife traveled extensively in the region, meeting weavers of various textile traditions and returning to his studio to both meticulously recreate the rich colors and symbols, while incorporating contemporary elements and digital materials, formats and tools.


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He recently launched NFT artwork, created through the Generascope, which sold out immediately. The works are currently available for purchase on the secondary market on the OpenSea platform. The works represent a selection of infinitely possible digital iterations drawn from 11 drawings. The exhibition includes several large-scale digital animations, four large-scale painted works on canvas as well as the limited edition prints available online.

Together, they complete a digital/analog loop which is the material proposal of the project. For Seife, the process of making and reinventing codes, collaborating and creating, embodies the relationship between man/machine and digital/analog.

“In thinking about this project, I knew that ICD Brookfield Place, in the heart of Dubai’s international financial center, would be the perfect place for a large-scale public engagement with my art,” he says.

“My hand-drawn images that underlie these artworks absorb a lot of influence from the codes and traditions of the region – from the arabesque to Islamic geometry and carpet patterns.

CIM art 1 Jason Seife’s works are inspired by carpet weaving styles.

“Through the scope of this project, I am able to present these familiar and important contributions to regional visual culture in a way that challenges the viewer to interpret and digest this work in an unconventional context, while reimagining them in dialogue with new developments in technology.”

Malak Abu-Qaoud, Director of Arts and Events at ICD Brookfield Place, said, “We are honored to host this first exhibition in Dubai by the incredibly talented Jason Seife. “We look forward to kicking off the arts season with this phenomenal digital/physical hybrid media exhibition pushing the boundaries of what form mixed media exhibitions can take.

“The exhibit reflects ICD Brookfield Place’s commitment to showcasing artwork that resonates with our community. Jason’s passion for traditional and regional textile patterns speaks to so many who have grown up around these signs and symbols – here brought to new contemporary life.

Throughout the month, Seife will also host a program of talks and workshops featuring Mohamed Maktabi of Iwam Maktabi, leading supplier of antique and decorative rugs, in conversation with Nadine Khalil, freelance writer and art editor, as well as than practical screen printing work. workshops, all free and open to the public.

Seife creates paintings and ornate installations in which he reinterprets the geometric patterns of traditional Persian rugs. Informed by his Syrian and Cuban heritage, he began painting carpet images in acrylic and ink in 2016, and has since developed his hybrid style. In 2018, he presented his large-scale installation Nucleus at the Sharjah Art Museum, a large-scale painting suspended from the ceiling. Later he began to use concrete as a painting surface, leaving the rough mortar – which he mixes himself – exposed to the elements in certain areas, to evoke a feeling of wear and age.

Her works are inspired by the varied regional weaving styles of Iran as well as her childhood memories of growing up in carpeted rooms. Seife’s influences span the fields of art, architecture, performance and music. In 2021, he enters the world of crypto art and starts selling non-fungible tokens (NFTs) of his works.

The ICD Brookfield Place Arts program seeks to create community and opportunity through the transformative power of the arts. It strives to engage and welcome everyone, inside and outside the walls into its spaces, with the belief that the presence of arts and culture in everyday life has a positive impact. on well-being.

ICD Brookfield Place Arts aims to be a gateway for discovering and supporting local and regional talent. It provides exposure to emerging artists and established creative practitioners through a range of year-round programs – from exhibitions and installations to live music sessions, classes, workshops and conversations.

A collaborative commissioning and programming platform, participating artists and groups are selected based on the relevance of their work and practice to the local community. Sales of Seife’s work are offered by Tabari Artspace, Dubai. For more than twenty years, Tabari Artspace has chartered the evolution of MENA art, from modern to contemporary. The gallery has been a leader in advancing modern masters now collected by institutions such as the British Museum, Guggenheim, Center Pompidou, Barjeel Art Foundation, Institut du monde Arabe and Seoul Museum of Art. . Through the representation of GCC artists, Tabari creates a platform for the discovery of new artistic talent emerging from the region. Led by an all-female team, it highlights female figures and marginalized perspectives in contemporary art. Through special projects and digital programming, it is also connecting with new audiences.


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