How collectors can advocate for a more climate-friendly art market

Many prominent collectors have a platform and an audience, and they can keep the conversation going on climate change. Born from the TBA21 collection by Francesca Thyssen-Bornemisza in Vienna, TBA21-Academy is a contemporary art organization whose mission is to raise awareness about the preservation of the world’s oceans.

For co-founder Markus Reymann, if the rise in environmental concerns is encouraging, he remains cautious. “I am not 100% sure that these hopes will come out the way people have imagined,” he warned. “We saw what was possible with the strict travel ban and the shutdown of industrial production [during the height of the pandemic], but when you consider pollution, it was only a small drop in carbon emissions. ”

Yet Reymann sees it as an opportunity to continue advocating for decisive action on art and climate change. “Many people hope that this is a turning point in our relationship with the environment, the constant level of consumption and the challenges that this mode of extraction places on the planet,” he said.

As environmentalism and sustainability become more and more in vogue, it is essential that collectors remain vigilant in their advocacy and are committed to creating these changes, however awkward they can be at times. “Environmental awareness shouldn’t just be a trend,” said Sandretto Re Rebuadengo. Building a passionate, informed and vocal international community of collectors is a critical step in creating lasting and effective change for the better.


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