Celebrating the 25th anniversary of JAY-Z’s debut album Reasonable Doubt, Sotheby’s will offer NFT original digital art by critically-admired American artist Derrick Adams

NEW YORK, June 25, 2021 / PRNewswire / – To celebrate the 25th anniversary of JAY-Z Reasonable doubt, his pioneering and landmark debut album which was originally released on June 25, 1996 and forever changed Hip Hop, the legendary artist, entrepreneur and philanthropist commissioned a critically admired multidisciplinary artist Derrick Adams to create a unique animated digital artwork that comments on and recontextualizes the iconic album cover, which will be sold by Sotheby’s as NFT in a special one-lot auction. Having met several years ago, JAY-Z and Adams established an immediate artistic dialogue between them, and this collaboration marks the first NFT created and offered for sale. The auction is also the only official event authorized by JAY-Z to commemorate Reasonable doubtis historic 25e anniversary.

ONLINE AUCTION OPEN TODAY – JULY 2ND

The unique NFT titled Heir to the throne, which was the album’s original title, is comprised of a single animated digital image in which Adams creates a fresh and contemporary visual representation of Reasonable doubt. Showcasing his singular aesthetic style of vivid colors, geometric shapes, multi-layered textures and flat surface dimensions, Adams created a cinematic visual experience that not only channels the spirit and impact of the music, but also the aspirations of a young musician at the dawn of his career. The work is inspired by the two men’s shared engagement with urban street life, including the dreams and challenges associated with it. Emphasizing the symbolic relationship between success and a cigar, Adams brings the artwork to life through animated bright red embers and a stream of smoke rising from the end of JAY iconic cigar, and transforms into number 25 in honor of the album’s anniversary.

Bid for Heir to the Throne: Celebration of JAY-Z’s Reasonable Doub 25th Anniversary by Derrick Adams, a TVN begins to $ 1,000 and is now open online until July 2 at 10 a.m.ET. The digital artwork is also now visible in Sotheby’s York Avenue galleries from today until July 1 and virtually via Sotheby’s gallery in the Voltaire Art District in Decentraland. Sotheby’s will accept cryptocurrency (Ether and Bitcoin) as a payment option for the work, which will be facilitated by Coinbase Commerce. A portion of the proceeds from the auction will go to the Shawn Carter Foundation and support its mission to help those facing socio-economic challenges to continue their education at post-secondary institutions.

Derrick Adams commented : “Over the years JAY collected and supported my work, and this collaboration is therefore particularly enriching. With this NFT project, we jointly seize the opportunity to deepen the conversation about how artists from different mediums contribute to a more inclusive society. JAY album Reasonable doubt changed that 25 years ago and continues to influence so many of us. It tells the story of someone from Brooklyn occupy urban space – a place that is as central in my work as in his. My portraits aim to capture the sensibility, optimism and beauty of city life, and in JAY work, I found a great kinship. “

Cassandra Hatton, Global Head of Science and Popular Culture at Sotheby’s, added: “It is an extraordinary honor for Sotheby’s to present Heir to the throne on the occasion of the 25th anniversary of JAY-Z’s first masterpiece, Reasonable doubt. It’s normal that JAY– Z’s pioneering lyrical brilliance is commemorated through the iconic vision of an acclaimed artist Derrick Adams in a bold new medium. The liberation of Heir to the throne marks the continued influence of Reasonable doubt and its deep heritage of cultural significance. “

REASONABLE DOUBT

At June 25, 1996, JAY-Z presented himself to the world with the remarkable Reasonable doubt. Released on Roc-A-Fella Records and originally titled Heir to the throne, JAY-Z made the news when he arrived with the announcement that he was only planning to make one album.

A success that is both commercial and critical, Reasonable doubt is one of a handful of albums considered by critics and fans to have “classic” status. The album reported JAY-The arrival of Z as a major new talent, who would soon become one of the best-selling and revered artists of all time, with only the Beatles having more number one albums.

Reasonable doubt has been praised for its gritty realism, dense pun and melodious musicality, proof of its grandeur. Stunning nods to luxurious living mingle with austere drama and grim ruminations on the realities of his youth. It was, and still is, the portrait of an artist on the verge of success and glory; the songs were too good for any other result.

JAY-Z’s journey to achieve Reasonable doubt did not happen overnight. Far from there. It has been an arduous journey marked by previously insurmountable uncertainties, unyielding guardians, tenacious artistic ambition, and a tremendous amount of sweat – a masterpiece forged in a sharp rapier flow and armed in indefatigable agitation. Most importantly, it revealed a young artist with a story to tell and the discipline to do it more effectively than almost any other in the illustrious history of hip-hop.

JAY-Z

Shawn “JAY-Z “Carter is not only the first hip-hop artist to be inducted into the Songwriters Hall of Fame and Rock & Roll Hall of Fame, but he’s also a 23-time GRAMMY winner. With several companies, accolades have been awarded to Across the recording and film industries, recognition throughout the philanthropic community, Carter is a dominant global force in popular culture.

Carter sold 100M albums around the world, retains control of its own master rights to its music, founded preeminent entertainment company Roc Nation, hosted the successful “Made In America” ​​festival and acquired the luxury spirits brands Armand De Brignac and D’usse. In 2013, Carter launched Roc Nation Sports, the list of which includes Robinson Canoe, Skylar Diggins-Smith, Kyrie Irving, Kevin De Bruyne, Marcus Rashford, Romelu Lukaku, CC Sabathia, and Todd Gurley. In March 2015Carter became part-owner of global streaming service Tidal, a subscription-based music, podcast and video streaming service, currently majority-owned by Square, of which Carter now sits on the board. Mr. Carter is also the visionary director of TPCO Holdings Corp.

In film and television development, Carter has helped shine a light on some of the most poignant stories of our time, including recent projects: Time: The Story of Kalief Browder, Stay in Power: Trayvon Martin’s Story, and the award-winning six-part documentary Meek Mill, critically acclaimed Free sweet.

In addition to his impact on the entertainment world, Carter continues to use his platform for social good, including the work of his Shawn Carter Foundation and as a co-founder of The REFORM Alliance.

DERRICK ADAMS

Derrick Adams is a Brooklyn, New York-based artist whose critically admired work spans painting, collage, sculpture, performance, video and sound installations. His multidisciplinary practice is interested in the ways in which the ideals, aspirations and personalities of individuals attach to specific objects, colors, textures, symbols and ideologies. His work explores the influence of popular culture on the formation of self-image and the relationship between man and monument when they coexist and incarnate. Adams is also deeply immersed in questions of how black experiences intersect with art history, American iconography, and consumerism. More particularly in his Float series, it portrays blacks at leisure, claiming that respite itself is a political act when adopted by black communities.

In formal terms, Adams’s practice is rooted in deconstructivist philosophies related to the fragmentation and manipulation of structure and surface, and the marriage of complex and improbable forms. Her tendency to superimpose, hybridize and paste not only images and materials, but also different types of sensory experiences, binds the artist to an esteemed line of pioneers ranging from Hannah Höch and Henri Matisse, to William H. Johnson and Romare Bearden.

Adams got his MFA from Columbia university and BFA of Pratt Institute and has been the subject of a number of solo exhibitions at institutions such as the Cleveland Art Museum and the Crystal Bridges Museum of American Art, among others.

About the Shawn Carter Foundation
The Shawn Carter Foundation (SCF) was founded as a public charity in 2003 by Gloria carter and his son, Shawn “JAY Z “Carter. The mission of the Shawn Carter Foundation is to help those facing socio-economic challenges to pursue their education in post-secondary institutions. In doing so, the goal is to dramatically increase educational, social and economic benefits of traditionally underserved students so that they can fulfill their dreams and become positive contributors to the global community.Since the Foundation’s inception, more than $ 17 million has supported initiatives to empower young adults and communities in need through the following Foundation programs: Scholarship Fund, College Preparation and Exposure, International Exhibition, Professional Development, Wealth Management, Academic Support, and Community and Goodwill Programs.

About Sotheby’s
Founded in 1744, Sotheby’s is the world’s leading destination for art and luxury. Sotheby’s promotes access, knowledge and preservation of fine art and rare objects through auctions and buy-it-now channels, including private sales, e-commerce and retail. Our trusted global market is backed by a cutting edge technology platform and network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Works of Art Chinese, jewelry, watches, wines and spirits. , and Interiors, among many others.

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* Estimates do not include buyer’s premium or overhead. The prices obtained include the hammer price plus the purchase premium and overhead costs and are net of any costs paid to the buyer when the buyer has made an irrevocable offer.

Images are available upon request

Stream live auctions and place bids in real time, discover the value of a work of art, browse auction catalogs, view original content and more at sothebys.com, and by downloading the Sotheby’s apps for iOS and Android

SOURCE Roc Nation




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