Virtual Identity And New Consumer Behavior – The Role Of Mobile Marketing (2024)

Related Papers

Headrests of KV62-Journal 4th.EMF.2016paper.pdf

Dr. Jan Summers (Duffy)

A Pillow for His Head- Tutankhamun's Headrests, KV62

View PDF

4th.EMF.2016paper.pdf

Dr. Jan Summers (Duffy)

View PDF

LEARNING TO LEARN WITH BLENDED LEARNING

This study investigates Blended Learning implementation into the challenging educational environment, characterized by limited time of face-to-face interaction of the teacher and the learners, and by an extrinsic motivation of the learners. The feedback elicited from the focus group of learners and the teacher has been analyzed using methods of systematization, calculation and description. The findings reveal that the positive features of Blended Learning appear to be relative ease of use; availability and accessibility of learning and teaching materials; achievement of certain learning and teaching goals; enhancement of learning strategies and learners’ self-organization; increase of learners’ autonomy and independence; inspirational nature of the learning content; growth of learners’ motivation; improvement of learners’ language competence. In summary, the most meaningful outcome of Blended Learning implementation proves to be the fact that the Blended Learning technology helps learners to learn how to learn: how to remember, review and recycle foreign words and collocations; how to plan the pieces of writing; how to use instructional, model and reference materials independently; how to search for information and find it; how to gain knowledge on their own; how to organize their own learning process; how to become responsible for their own education and development.

View PDF

Smart Audio Amplifier

Third Eurasian Multidisciplinary Forum

2015 •

Josue Zarate Valdez

View PDF

European Scientific Journal, ESJ

Perceived Benefits of Learning Analytics and Artificial Intelligence-Based Oniline Learning Platforms: Case of Lithuanian General Education Schools

2024 •

European Scientific Journal ESJ

Online learning platforms with integrated tools of learning analytics (LA) and artificial intelligence (AI) are growing in popularity in general education in Lithuania. Such platforms have a number of advantages in terms of the teaching-learning process, however, there is a lack of research about such advantages after direct use of the platforms in general education schools. Thus, the purpose of the current study is to find out the perceived benefits of online learning platforms with LA and AI tools. The research was conducted in 11 schools in Lithuania. The students at these schools tested the LearnLab and Eduten Playground online learning platforms for almost three months. Descriptive statistics methods and chi-square (χ2) criteria were applied. Results showed that students claim that their learning achievements have improved thanks to the platforms. Moreover, research results showed, that when working with platforms, it is appropriate to pay attention and, in parallel, to teach students computer literacy from the elementary grades, to develop a relationship with the computer as a work tool. It is also appropriate to start working with LA and AI platforms from the primary grades, which would positively stimulate the growth of digital competence, as well as the interest of students in the educational subject(s) and the positive growth of learning achievements.

View PDF

Dimitrios Buhalis CV

Professor Dimitrios Buhalis

View PDF

C.V.DIAMONDMay

Sara Diamond

View PDF

Talking Borders. From Local Expertise to Global Exchange

2018 •

Machteld Venken

On July 10-14, 2018, the Association for Borderlands Studies (ABS) held its Second World Conference in Vienna and Budapest. The meeting was attended by around 450 participants from 54 countries, including renowned experts and practitioners, spanning all fields of the humanities and the social sciences. The ABS is the world’s largest academic organization dedicated to the systematic study and exchange of ideas, information and analysis of international border, and the processes and communities engendered by such borders. The Second ABS World Conference had as its central topic Border-Making and its Consequences: Interpreting Evidence from the “post-Colonial” and “post-Imperial” 20th Century and was co-organized by the University of Vienna and the Central European University on the occasion of the 100th anniversary of the dissolution of the Austro-Hungarian Empire

View PDF

Journal of Hospitality, Leisure, Sport & Tourism Education

Entrepreneurship education in tourism: An investigation among European Universities

2018 •

gioconda mele

View PDF

European Scientific Journal, ESJ

Virtual Collaborative Learning as One of the Effective Strategies for Raising Cross-Cultural Awareness in Business English Classroom

2024 •

European Scientific Journal ESJ

Recently, Business English (BE) has become an integral part of teaching English due to its growing demand in the employment market and its power to facilitate cross-cultural communication and dialogue between speakers of all languages. Since BE serves as a Lingua Franca globally, a good mastery of the so-called Business English as Lingua Franca (BELF) is getting more and more attention among practitioners and researchers of Business English, who attempt to update their curriculum by cutting-edge developments for better occupational purposes. With this in mind, the presented paper will attempt to showcase the merits of Virtual Collaborative Learning (VCL) as one of the effective strategic tools for raising cross-cultural communication in the Business English classroom which indeed fosters the development of a culturally intelligent generation through support and guidance.To assess effectiveness, a survey was conducted among students enrolled in the Business English course offered through virtual learning at Grigol Robakidze University and Azerbaijan Pedagogical University during the Spring 2021 semester. The survey included seven closed prompts using the Likert scale, ranging from "Strongly Agree" to "Strongly Disagree" and "Always" to "Never," and one open-ended question requiring a written response based on personal opinions. The responses verified the positive influence of VCL activities in promoting interaction among students from different cultures and heightened awareness of cultural understanding. The discovered insights will be integrated into the current curriculum at Grigol Robakidze University, which is scheduled for the upcoming academic year.

View PDF
Virtual Identity And New Consumer Behavior – The Role Of Mobile Marketing (2024)

FAQs

How does mobile marketing affect consumer behavior? ›

Mobile marketing has had a profound impact on consumer behavior. Its convenience, personalization, enhanced user experience, social influence, and location-based targeting have revolutionized the way consumers engage with brands and make purchasing decisions.

What is the significance of mobile marketing along with the types of mobile marketing? ›

Mobile marketing is an affordable way to reach your target audience via smartphones, tablets, or other digital devices, where people spend the majority of their time in today's world. Mobile marketing is low-cost and can be targeted based on a variety of inputs from the company. PageSpeed Insights.

How does identity affect consumer behaviour? ›

Some consumers may either unconsciously or consciously, use their consumption choices—for examples the brands they favour and purchase—as a way to express who they are, what they value, and how they want to be perceived. When their sense of self is further defined by these possessions, we call it the Extended Self.

How does gender identity affect consumer behavior? ›

Gender is a factor that affects buying behavior and has a certain tendency. Men tend to follow the quick and easy process of utilitarianism, making decisions based on data and facts. In contrast, women tend to be hedonistic and prefer emotionally determined hunting.

What are 3 disadvantages of mobile marketing? ›

Cons of Mobile Advertising
  • Negative experiences are shared. Though mobile advertising can encourage people to share positive experiences, this comes with a con. ...
  • Instant delivery. Mobile advertising provides almost instant delivery to your target audience. ...
  • Increased assumptions. ...
  • Big data doesn't track intent.

What are the 4 factors that may influence consumer behaviour in purchasing a cell phone? ›

The 4 independent variables are price, quality, product features, brand, and social influences. Based on the previous studies, many factors influence consumers' purchasing decisions in choosing a mobile phone.

What are three advantages of mobile marketing? ›

Hopefully, these will help you ensure that your views on marketing and mobile technology are up to date.
  • Advantages of Mobile Marketing.
  • Easy access. ...
  • Location and personalization. ...
  • Numerous channels. ...
  • Viral potential. ...
  • Immediate reach. ...
  • Instant transactions. ...
  • Cost effectiveness.
Mar 14, 2024

What is the goal of mobile marketing? ›

Mobile marketing allows you to reach highly targeted customer segments and engage with them through relevant marketing campaigns. Advantages of mobile marketing include: Accessible and Immediate – you can reach an audience from anywhere at any time, the fastest way to communicate with customers.

Which industries are seeing the greatest impact from mobile phone marketing? ›

Nearly every sector is experiencing growth and benefits from the power of mobile apps. However, in recent times, the food and restaurant, education, and retail industries saw the highest growth.

What is an example of a consumer identity? ›

Their findings suggest that consumers may develop a new identity (or set of identities) with consumption practices that make them less likely to be targets (e.g., simple clothing, no jewelry). These identities are dissociated from who they are when they are safe.

What is the consumer identity in marketing? ›

The editors define identity as “any category label to which a consumer self-associates either by choice or endowment.” That is, what is important for marketing is that the individual self-associate to a specific identity, whether assumed voluntarily or ascribed by others.

What is an online consumer identity? ›

A customer or consumer identity is an individual identity used for personal reasons, like social media or shopping online. Consumers typically create these identities through self-registration with their personal info.

What is a digital consumer behavior? ›

Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online. What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on.

How do males and females differ in their buying behaviour of mobile phones? ›

Results of the study revealed that only Compatibility, Dependency and Social Influence had a significant effect on purchase intention of Smartphone users. Only convenience factor showed a significant difference between male and female purchase intention.

What is the relationship between consumer products and gender identity? ›

Gender identify is part of an individual's self-image and, according to the self-congruity theory (Sergy, 1982), consumers prefer certain products or brands that are congruent with or can enhance their gender identities.

How does marketing affect consumer behavior? ›

By analyzing human behavior, marketers can predict the best way to sell their products or services and influence our everyday shopping habits. We often don't realize marketing strategies are influencing our purchasing decisions.

What are the marketing factors affecting consumer behavior? ›

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.

How does e marketing affect consumer behavior? ›

Through a comprehensive analysis, key insights are drawn regarding the various ways in which e-marketing strategies, such as personalized recommendations, targeted advertising, and interactive experiences, influence consumer attitudes, preferences, and decision-making processes in the digital realm.

How does social media marketing affect consumer behavior? ›

Aside from reviews, user demonstrations and recommendations on social media also sway purchasing decisions. Watching product unboxing videos, for example, offers a vicarious experience. Recommendations from influencers, friends, and family frequently steer media influences on consumer behaviour.

References

Top Articles
Vicki Young BBC Journalist Wiki, Age, Husband, Married, Salary, Bio
Aimsbox
Funny Roblox Id Codes 2023
Golden Abyss - Chapter 5 - Lunar_Angel
Www.paystubportal.com/7-11 Login
Joi Databas
DPhil Research - List of thesis titles
Shs Games 1V1 Lol
Evil Dead Rise Showtimes Near Massena Movieplex
Steamy Afternoon With Handsome Fernando
Which aspects are important in sales |#1 Prospection
Detroit Lions 50 50
18443168434
Newgate Honda
Zürich Stadion Letzigrund detailed interactive seating plan with seat & row numbers | Sitzplan Saalplan with Sitzplatz & Reihen Nummerierung
Grace Caroline Deepfake
978-0137606801
Nwi Arrests Lake County
Immortal Ink Waxahachie
Craigslist Free Stuff Santa Cruz
Mflwer
Spergo Net Worth 2022
Costco Gas Foster City
Obsidian Guard's Cutlass
Marvon McCray Update: Did He Pass Away Or Is He Still Alive?
Mccain Agportal
Amih Stocktwits
Fort Mccoy Fire Map
Uta Kinesiology Advising
Kcwi Tv Schedule
What Time Does Walmart Auto Center Open
Nesb Routing Number
Olivia Maeday
Random Bibleizer
10 Best Places to Go and Things to Know for a Trip to the Hickory M...
Black Lion Backpack And Glider Voucher
Gopher Carts Pensacola Beach
Duke University Transcript Request
Lincoln Financial Field, section 110, row 4, home of Philadelphia Eagles, Temple Owls, page 1
Jambus - Definition, Beispiele, Merkmale, Wirkung
Ark Unlock All Skins Command
Craigslist Red Wing Mn
D3 Boards
Jail View Sumter
Nancy Pazelt Obituary
Birmingham City Schools Clever Login
Thotsbook Com
Funkin' on the Heights
Vci Classified Paducah
Www Pig11 Net
Ty Glass Sentenced
Latest Posts
Article information

Author: Lidia Grady

Last Updated:

Views: 6324

Rating: 4.4 / 5 (45 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Lidia Grady

Birthday: 1992-01-22

Address: Suite 493 356 Dale Fall, New Wanda, RI 52485

Phone: +29914464387516

Job: Customer Engineer

Hobby: Cryptography, Writing, Dowsing, Stand-up comedy, Calligraphy, Web surfing, Ghost hunting

Introduction: My name is Lidia Grady, I am a thankful, fine, glamorous, lucky, lively, pleasant, shiny person who loves writing and wants to share my knowledge and understanding with you.